Friends With Benefits: A Social Media Marketing Handbook

Sponsored Tweets: Content, Conversation and Context

Sunday, November 22nd, 2009

The web is all abuzz about Twitter advertising and the concept of 'sponsored tweets'. News comes about an official ad program from the company itself, and a bunch of people are discussing the controversial topic of 'sponsored tweets'. There's a whole flock of companies in the space: Ad.ly, Twittad, Magpie, ...

Posted in Social Media Marketing | 4 Comments »

What the Heck is Twitter, Besides an Ego Distillery?

Friday, December 28th, 2007

In the book, we only dedicate a couple of pages to micro-blogging, and specifically Twitter. That's because it's a new service, only hip among geeks, and, well, we had a lot to cover. Here's a bit of what we said: As of November 2007, Twitter and its competitors are just beginning ...

Posted in Microblogging, Social Media Marketing | 6 Comments »