Wednesday, October 28th, 2009
Over the past year, we've taught at least fifteen day-long workshops and at least two dozen shorter sessions, including a couple of classes for UBC Continued Studies. We've seen a variety of students from all sorts of different industries with a wide range of tech-savviness. I've taught people who still ...
Posted in Social Media Marketing | 1 Comment »
Tuesday, January 29th, 2008
Lots of marketing types are talking about Clive Thompson's provocative article in Fast Company, postulating that the Influentials theory of Malcolm Gladwell's The Tipping Point (and many others) is, well, bollocks. I don't have anything smart to contribute at the moment, but I wanted to point to two clever marketers.Seth ...
Posted in Building Buzz | No Comments »
