Monday, December 14th, 2009
I've been meaning to gather some of the more interesting bits of publicity around our newly-launched book. To start, two random online marketing notes:
When you search for 'friends with benefits' on Amazon, our book is the top result. Take that, erotica.
Our book site is FriendsWithBenefitsBook.com. I count myself very lucky ...
Posted in Marketing the Book | No Comments »
Tuesday, January 29th, 2008
Yesterday a story ran in the New York Times about popular retailer Target actively ignoring bloggers as part of their PR strategy.
The saga began when a blogger from ShapingYouth.org contacted Target about a questionably-designed ad showing a woman splayed across a large Target 'bull's eye' pattern. Target's PR team responded ...
Posted in Blogger Relations | 1 Comment »
Saturday, January 19th, 2008
Over the past year and a half, we've done a lot of marketing projects for DeSmogBlog. We feature a few in the book. One which we didn't write up was The 100 Year Letter Project. From the introductory blurb:
We asked friends of DeSmogBlog to write a letter to their great, ...
Posted in Social Media Marketing | 2 Comments »
Monday, December 10th, 2007
Posted in Excerpt | 2 Comments »
