eBook Conversion Rates, YouTube and the Cobbler’s Children

Wednesday, February 11th, 2009

I know, I know, it's been a wasteland around this site for months. It's the cobblers' children problem. When we do web-based PR all day, we don't really feel like coming home and writing about it. And besides, we've had other, more papery fish to fry. A few months after we ...

Facebook Ad Click-Through Rates Are Really Pitiful

Monday, April 7th, 2008

Quite by coincidence, I've encountered a few statistics on Facebook's advertising platform. I thought I'd post links to the results I've uncovered, in case anybody is wondering about average CTR rates for Facebook. First up, Rod Boothby got a click-through rate of 0.01%: This week, I ran $105 worth of Facebook Fliers. ...