Tuesday, December 18th, 2007
Seeing as this is a book about, among other things, blogger relations, I thought I'd discuss how we pitched some top bloggers. The strategy went like this:
We wrote each of them a hand-written letter on pink note cards and decorated them with stickers. We used one of those silver pens ...
Posted in Marketing the Book | 18 Comments »
Wednesday, December 12th, 2007
Last month, I read the charming story of how the clever folks at Freshbooks sent a customer in the South Pacific some Triscuits that he was craving. Mark Evans wrote about it, and subsequently went to the trouble of notifying Kraft Canada of this story. They didn't reply for weeks, ...
Posted in Social Media Marketing | No Comments »
Tuesday, December 11th, 2007
To promote our book, we're creating a number of customized video messages for social media creators. Most of them are relatively standard talk-to-the-camera fare, but we wanted to do something special for Lee and Sachi at CommonCraft. Lee contributed a quote on Twitter in the book, and besides, they make ...
Posted in Marketing the Book | 1 Comment »
