Friends With Benefits: A Social Media Marketing Handbook

Sponsored Tweets: Content, Conversation and Context

Sunday, November 22nd, 2009

The web is all abuzz about Twitter advertising and the concept of 'sponsored tweets'. News comes about an official ad program from the company itself, and a bunch of people are discussing the controversial topic of 'sponsored tweets'. There's a whole flock of companies in the space: Ad.ly, Twittad, Magpie, ...

Posted in Social Media Marketing | 4 Comments »

Facebook Ad Click-Through Rates Are Really Pitiful

Monday, April 7th, 2008

Quite by coincidence, I've encountered a few statistics on Facebook's advertising platform. I thought I'd post links to the results I've uncovered, in case anybody is wondering about average CTR rates for Facebook. First up, Rod Boothby got a click-through rate of 0.01%: This week, I ran $105 worth of Facebook Fliers. ...

Posted in Advertising | 22 Comments »