A Sample Chapter

Want to take a test drive before you buy? The following is a sample chapter from “Friends with Benefits”. Give it a read, and hopefully you should have a good sense of what you’ll learn about marketing in social networks. To start you off, here’s a little excerpt from the sample chapter:

We’ll run through a variety of communications techniques
here, but if you take one lesson from this chapter, take this: Listen
first. Thankfully, nearly all new influencer communications occur
in the Internet’s public forum. So you can adopt an anthropologi-
cal approach. By emulating the influencers’ behavior and learning
their dialect, you can be confident when you approach them. As
Jane Goodall discovered, the best way to learn about a new species
is to live among them. So you’re going to start being active online
right now. Have your computer in front of you while you read this
chapter because we’re going to put you to work.

• Chapter 4: “Netiquette: Miss Manners for the Web” (PDF, 16 pages)

This chapter is in Adobe PDF format. To read them, you’ll need Adobe Acrobat Reader.