Reviews of Our Book
This page excerpts and links to reviews of Friends With Benefits and the ebook that preceded it, Getting to First Base.
“If you’re ready to get off the sidelines and get serious about social media marketing, you must read this book first. Friends With Benefits is tactical, practical, and above all, useful.”
“This book is invaluable and there’s nothing like it out there in terms of a realistic portrayal of what works and what doesn’t.”
Chris Abraham, Marketing Conversation
“[Friends With Benefits] offers some great tips for even the most experienced marketers out there.”
“Friends With Benefits is a must-read for social media marketers and those new to the field.”
Monique Trottier, So Misguided
“For experienced marketers looking to keep up on their own industries as well as learn the intricate details of social media, I recommend adding this book to your reading list.”
“[Friends With Benefits is] very clear, easy to read, and non-threatening.”
Mark Dykeman, Broadcasting Brain
“[Friends With Benefits] would make a good resource to pass on to a client or executive you are working with who needs to learn the value and basic practicalities of social media marketing.”
Praise for Getting to First Base
“Finally, a pragmatic guide to a sesame street simple approach that any marketer can use in starting their dialogue with an individual. No matter how big or how small your company is, this ebook does a great job at distilling a topic with a lot of hype, into an easy to understand approach on how any marketer can, and should leverage social media tools to improve their overall marketing.”
C. Edward Brice - Read the complete review
“In my opinion, the best feature of this book is the fact that no tall claims are made and no advice is given without specific and detailed examples, attributed to real people and accompanied by external links (galore). It features some prominent web thinkers of the day, mixed with anecdotes from Darren and Julie’s own experiences, some of which are meant to help the reader learn by their mistakes.”
Jordan Behan - Read the complete review
“What Darren and Julie illustrate in Getting to First Base: A Social Media Marketing Playbook is that the “stuff” has to be important enough that people are interested in talking about it. This is the key to social media marketing: first, having a good product or service; second, having something interesting and valuable to say about it; third, telling that story in ways that make it easy for people who like that story to say so and pass it on.”
Monique Trottier - Read the complete review
“If you are a beginner or have dabbled in social media marketing, this book will open lots of doors for you. If you live and breathe social media marketing, you will still walk away with one or two insights that have you thinking it was well worth the price.”
Shama Hyder - Read the complete review
“Unless you’ve been hiding under a rock for the past 5 years, you know that more and more people are spending less time watching television and spending more time online - or both. The main point of “Getting to First Base: A Social Media Marketing Playbook” is the importance of increasing your online presence by taking your time and building up your reputation as a giving, sharing company that can be trusted and respected in the social media community.”
Dana Larson - Read the complete review
“The clarity of the presentation and the sound advice (backed by real-life examples) on how to approach bloggers when making a pitch are alone worth much more than the book’s $29 price point.”
Mario Sanchez - Read the complete review
