Archive for the ‘Social Media Marketing’ Category
Sunday, December 23rd, 2007
I'm about a month late on this, but I wanted to comment on this curious move by cookie-makers Pepperidge Farm to launch ArtoftheCookie.com, a website dedicated to their cookies and, uh, maintaining connections among women. From the New York Times article on the campaign's launch, a Pepperidge Farm VP comments ...
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Sunday, December 16th, 2007
I've already started a list of topics that version 2.0 of our ebook needs to cover. If you do a search of the current book, you won't find a single mention of the phrase 'social media optimization'. This was, admittedly, a bit of an oversight, but it was a Freudian ...
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Thursday, December 13th, 2007
"Old Rules; beg for coverage and beg for each sale;New Rules: create thought-leadership by participating in a community that helps customers buy."
Via Andre at Nitobi, and from the pages of Pragmatic Marketing, this is the right mantra for communications today. And it's a good thing too. As Andre so eloquently ...
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Wednesday, December 12th, 2007
Last month, I read the charming story of how the clever folks at Freshbooks sent a customer in the South Pacific some Triscuits that he was craving. Mark Evans wrote about it, and subsequently went to the trouble of notifying Kraft Canada of this story. They didn't reply for weeks, ...
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