Archive for the ‘Social Media Marketing’ Category
Sunday, November 22nd, 2009
The web is all abuzz about Twitter advertising and the concept of 'sponsored tweets'. News comes about an official ad program from the company itself, and a bunch of people are discussing the controversial topic of 'sponsored tweets'. There's a whole flock of companies in the space: Ad.ly, Twittad, Magpie, ...
Posted in Social Media Marketing | 4 Comments »
Wednesday, October 28th, 2009
Over the past year, we've taught at least fifteen day-long workshops and at least two dozen shorter sessions, including a couple of classes for UBC Continued Studies. We've seen a variety of students from all sorts of different industries with a wide range of tech-savviness. I've taught people who still ...
Posted in Social Media Marketing | 1 Comment »
Wednesday, May 6th, 2009
We're not ignoring this site. Trust me. Well, we sort of are. Really, it's just in stasis for a few more weeks. As we've mentioned in the sidebar, we're working on a hard copy edition of the book, entitled "Friends with Benefits", to be published by No Starch Press and ...
Posted in Social Media Marketing | No Comments »
Thursday, February 21st, 2008
BusinessWeek first published an article entitled ""Blogs Will Change Your Business" in May, 2005. Yesterday they updated the article with twenty-odd pop-up edits and notes, which reflect the changing social media sphere. I thought it would be handy to gather some of the more interesting facts together--we might use some ...
Posted in Social Media Marketing | No Comments »
Monday, February 4th, 2008
Monique linked to a couple of interesting studies about marketing and trends in the book industry. They may float your boat, but I wanted to discuss the first paragraph of the report on the Publishing Trends survey on online marketing:
It’s unanimous. Publicists think online is the way to go for ...
Posted in Social Media Marketing | 2 Comments »
Thursday, January 24th, 2008
Garth Risk Hallberg recently published his first novella, A Field Guide to the North American Family. Subsequently, he received his first Amazon review, from Grady Harp, a top ten Amazon reviewer. He started exploring the upper echelons of Amazon reviewers, and discovered some interesting stuff:
Posted in Social Media Marketing | No Comments »
Saturday, January 19th, 2008
Over the past year and a half, we've done a lot of marketing projects for DeSmogBlog. We feature a few in the book. One which we didn't write up was The 100 Year Letter Project. From the introductory blurb:
We asked friends of DeSmogBlog to write a letter to their great, ...
Posted in Social Media Marketing | 2 Comments »
Monday, January 14th, 2008
I'm a bit late on this, but I wanted to post a quick pointer to Chris Winfield's 10 simple steps to social media success in 2008:
#4 - Meet a Digger a Day. Spend 15 minutes per day (during the week) contacting a new person from Digg via instant message ...
Posted in Social Media Marketing | No Comments »
Friday, December 28th, 2007
In the book, we only dedicate a couple of pages to micro-blogging, and specifically Twitter. That's because it's a new service, only hip among geeks, and, well, we had a lot to cover. Here's a bit of what we said:
As of November 2007, Twitter and its competitors are just beginning ...
Posted in Microblogging, Social Media Marketing | 6 Comments »
Wednesday, December 26th, 2007
Blogger and cartoon pundit Hugh McLeod (that's some of his excellent work) wrote a list explaining his take on "the new marketing" or "marketing 2.0". The post is full of wisdom, but there's one item that definitely resonated with me:
The most important asset in The New Marketing is "having something ...
Posted in About the Book, Social Media Marketing | No Comments »
