Archive for the ‘Building Buzz’ Category
Tuesday, December 8th, 2009
We were delighted to receive our first shipment of books in time for the official "Friends with Benefits" book launch on Tuesday, November 24. We had a full house of family, friends and fans all ready to celebrate the book's christening with us.
Thanks to everyone who raised a glass to ...
Posted in About the Book, Building Buzz, Marketing the Book | No Comments »
Tuesday, January 29th, 2008
Lots of marketing types are talking about Clive Thompson's provocative article in Fast Company, postulating that the Influentials theory of Malcolm Gladwell's The Tipping Point (and many others) is, well, bollocks. I don't have anything smart to contribute at the moment, but I wanted to point to two clever marketers.Seth ...
Posted in Building Buzz | No Comments »
Sunday, January 27th, 2008
So this isn't quite social media marketing, but I just saw (and loved) the movie Juno and thought this was a clever outreach strategy.
In the film, the protagonist Juno talks to her friend on a phone shaped like a hamburger. It's a charming illustration of her quirky character, and there's ...
Posted in Building Buzz | 5 Comments »
