Archive for the ‘About This Site’ Category

eBook Conversion Rates, YouTube and the Cobbler’s Children

Wednesday, February 11th, 2009

I know, I know, it's been a wasteland around this site for months. It's the cobblers' children problem. When we do web-based PR all day, we don't really feel like coming home and writing about it. And besides, we've had other, more papery fish to fry. A few months after we ...

We Added a Sample Chapter on Blogger Relations

Tuesday, December 18th, 2007

I was looking at the web stats for this site today. Not surprisingly, after the home page, the most popular page on this site is the sample chapters page. People want to try before they buy, and that's great. I went and perused the sample chapters that we had posted. We ...

Hello World!

Saturday, December 1st, 2007

This is the future home of a blog associated with our new ebook, Getting to First Base: A Social Media Marketing Playbook (whew, that's a regrettably long title). We'll be getting this website sorted out over the next few days for--assuming the stars align--a official launch on Monday, December 10.