Archive for the ‘About the Book’ Category
Tuesday, December 8th, 2009
We were delighted to receive our first shipment of books in time for the official "Friends with Benefits" book launch on Tuesday, November 24. We had a full house of family, friends and fans all ready to celebrate the book's christening with us.
Thanks to everyone who raised a glass to ...
Posted in About the Book, Building Buzz, Marketing the Book | No Comments »
Tuesday, November 10th, 2009
Last month Julie and I attended BookCamp Vancouver, and sat in on a bunch of fascinating sessions about the changing world of books. Mark caught me in a hallway and did a quick two minute video interview, mostly about the ebook we wrote before "Friends With Benefits":
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Wednesday, December 26th, 2007
Blogger and cartoon pundit Hugh McLeod (that's some of his excellent work) wrote a list explaining his take on "the new marketing" or "marketing 2.0". The post is full of wisdom, but there's one item that definitely resonated with me:
The most important asset in The New Marketing is "having something ...
Posted in About the Book, Social Media Marketing | No Comments »
Thursday, December 20th, 2007
Of course we couldn't launch a social media marketing book without making a page for it on Facebook. Incidentally, we've got a decent chunk of content on Facebook in the book.
If you're not already, you might consider becoming a fan of Getting to First Base: A Social Media Marketing Playbook ...
Posted in About the Book | 2 Comments »
Wednesday, December 12th, 2007
Readers have been helpful in identifying a few small items that fell through the cracks in our editing and revising. The best one thus far has been that instead of writing lonelygirl15, I wrote lovelygirl15. That's a bit of a Freudian slip, I guess. Though I may have been thinking ...
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Sunday, December 9th, 2007
The last page of the book features a really long list of people “we consulted in our research, and also the mentors, thinkers, movers and shakers who have taught and influenced us”. It's a big ol' blogroll, and so we figured we might as well post it here as well. ...
Posted in About the Book, Excerpt | 2 Comments »
